Why Is coffee getting more expensive? Here's what South Africans should know
Coffee prices around the world are climbing fast—and it's not just your imagination. A series of new tariffs on Brazilian coffee imports is causing chaos in the supply chain, with ripple effects reaching far beyond U.S. borders. If you love your daily brew here in South Africa, this matters more than you might think.
What’s behind the price hike?
The U.S. recently imposed tariffs of up to 50 percent on Brazilian coffee, creating a sudden bottleneck in one of the world's biggest supply streams. With American buyers holding back or delaying shipments, the global coffee market is tightening, and prices are going up.
While Brazil’s own consumer prices dipped slightly due to a large harvest, that minor drop isn't enough to offset the broader pressure on exporters and roasters around the world.
How does this hit home in South Africa?
South Africa imports nearly 24,000 tons of green coffee beans each year, with Brazil and Vietnam accounting for more than half of that. Brazilian beans, in particular, are the backbone of many commercial blends found in cafés and supermarkets.
So even if you’re not seeing a “Product of Brazil” label, chances are good that those smooth, chocolatey undertones in your flat white are thanks to a Brazilian origin. When Brazil’s beans get pricey, South Africa feels it.
5 Ways the tariff shock affects your cup
Your coffee may cost more soon
Whether at the supermarket or your local café, prices could inch up. Roasters and retailers facing higher bean costs may need to pass those costs on.
Brazilian beans are in more blends than you think
Brazilian coffee forms the base of many espresso and house blends. It’s used for its body, low acidity, and broad appeal. It’s everywhere.
Local roasters might shift their sourcing
Expect some cafés and roasters to rethink their blends, potentially moving away from high-cost imports and leaning more on African beans.
Golden Ground Coffee stays steady
Unlike many commercial brands, we only use African beans from Ethiopia, Rwanda, Uganda, and beyond. That means we’re less affected by these global price swings, and we keep our prices honest.
More home brewing, smarter choices
With coffee shop prices on the rise, home brewing is becoming a lifestyle. Tools like the DiFluid Omni, or even simpler methods like a filter drip, are giving South Africans pro-level control over their morning cup.
Why this could be good news for African coffee
Higher global prices open the door for African-grown coffee to shine. As local roasters and consumers shift focus, we expect to see more support for African farmers and a renewed appreciation for the diverse flavour profiles our continent offers.
Final pour
So yes, coffee is getting more expensive, but it’s not all bad news. If you know where to look (hint: right here at Golden Ground Coffee), you can still enjoy world-class brews that support local economies, taste amazing, and sidestep the worst of the global drama.